Hobo tonic works for just about anything ailin’ you, from complexion problems to kidney and bladder troubles. Image © Jain Lemos.

Photo editors and researches have to ask themselves this question at every turn. Image choice is so subjective and what’s more, it can depend on how we’re feeling at any given moment. Then deadlines factor in. Searching for the right image ultimately means the photographer or agency has to tag the image to be found, and we’ve had advice up the kazoo on how to keyword images.

Considering the evolution of social media these past five years, it seems as though most photos don’t have a chance of being found. Take a look at that infographic and tell me that’s not mega people posting! There is a gigantic amount of great work publishers are missing.

Which brings me around to the DIY decade for creatives. I’m thinking about better transactional platforms so DIY can meet ka-ching!

In thinking about taking stills to film, I came across Symmetry: A Palindromic Film, a Vimeo staff pick. It is the graduation project of Yann Pineill and runs about seven-and-a-half minutes. His story is written symmetrically, where the second half is strictly like the first, but played backwards and mirrored. Interesting.