I’m currently consulting with a photographer/author team on their book project. With BEA (BookExpo) in L.A. at the end of May, they needed a solid plan.
I feel their concept has heaps of potential. This is their first book. However, they both work with the production/printing end of bookmaking, which gives them some special advantages.
Here are a few of the topics I covered:
- specifications of publication
- production schedule and budget
- marketing materials
- traditional vs. self publishing deals
- underwriters and sponsors
- publicity tour
- multimedia products
- tie-ins and partnerships
- After our meeting, here was their feedback:
“Thanks so much for meeting with us! You were absolutely fantastic! … and exceeded expectations!”
“It was great meeting you. And thank you for all of your advice. I can see that we have a lot of work cut out for us but I feel like we have a much better chance of success thanks to your help.”
I’ll be sharing more about this project once it is ready for prime time.