Now you see it: Like taking a photo of your shadow. Image © Jain Lemos.

Okay, enough with the down time. I’m ready to get back to the fun stuff.

Let me continue with Snapchat. Out of the 350 million photos people are sharing a day, I’ll bet a small fraction of the shooters are pros. After all, pros want their images to be indelible. What’s more, a lucrative transaction is supposed to happen in the process of being published. I guess we haven’t suffered enough this past decade watching permission fees disappearing right and left—now the photos themselves are evaporating!

Maybe we need to get into the act by offering photo licenses for 24-hours. Imagine buying rights for online usage based on visible minutes:

Photographer grants a self-deleting, one-time, non-exclusive, world, all language rights license for the use of my photo, to appear on your website for a period of 24 hours, starting January 2, 2014 at 12:00 AM and ending January 3, 2014 at 12:00 AM, only. All other rights are reserved.

If such terms aren’t already in practice, it won’t be long. Give me a shout if you want to brainstorm about how to price images by the second.