
Please be sure that you understand the full implications of Facebook’s Terms of Use (ToU) when you post images on their site.
This is a separate issue from the outrage over Facebook’s change to their ToU policy which indicated they “owned” your profile. On pressure, they went back to their previous ToU. However, that policy remains unacceptable to many picture professionals. Even if you “retain full ownership” in the content you post, you still give them rights to perpetually copy, display, excerpt, distribute, etc. your work as they see fit!
Facebook’s Terms of Use as it stands today (emphasis mine):
When you post User Content to the Site, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site. By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.
Jim M. Goldstein, a San Francisco-based photographer, has become the voice of reason on this issue. I chatted with him the other day and encourage everyone to read his blog posts and watch his full comments in his interview (video) with KPIX. Here is an excerpt:
“Facebook’s “not nearly as horribly shitty as the new one” ToU is still exceptionally unfriendly to photographers and other creatives. It still over reaches (just slightly less now) and I can’t help but think reflects a very distorted internal culture driven more by corporate lawyers and less by community managers. While the actions taken to revert the ToU stem a more immediate PR nightmare and exodus of users, photographers should NOT be under the impression that everything is now fine with Facebook. Facebook’s assumption of rights to the work submitted by copyright holders or 3rd parties posting digital assets (photos, videos, music, etc) that they just happen to like, but don’t own needs to be fixed and fast.”


